Senior Private Events Sales Director

ABOUT AMERICAN GOLF

American Golf is a distinguished leader and pioneer in the golf industry, renowned for its innovative and unparalleled approach to golf course management. With over 50 years of experience as an owner, lessee, and manager of golf courses and country clubs, American Golf has established itself as an authority in maximizing the potential of any golf opportunity.

Throughout its rich history, American Golf has been involved with more than 325 golf courses, serving diverse private entities and public agencies with its expertise. Presently, American Golf oversees the management of over 70 premier facilities across the United States, providing exceptional service and experiences to avid golfers and enthusiasts alike.

We pride ourselves on our commitment to excellence, continually striving to exceed expectations and set new standards in the golf industry. Our team of skilled professionals is dedicated to delivering exceptional service and maintaining the highest standards of course upkeep, ensuring that each visitor to our facilities has an unparalleled experience.

Job Purpose

The Senior Private Events Sales Director is a senior leadership role responsible for driving event sales strategy, expanding market presence, and overseeing the planning and execution of all private functions hosted at the venue. This role leads all aspects of event acquisition and client engagement, from cultivating high-value relationships to overseeing flawless event execution, to ensure both revenue growth and exceptional guest experiences.

This position works in close partnership with internal departments and executive leadership to align event initiatives with broader business goals, and serves as a visible ambassador for the property within the community and key markets. 

Responsibilities

• Develop and execute a comprehensive sales strategy targeting key market segments including corporate functions, social milestones, weddings, nonprofit fundraisers, and high-profile community events.
• Identify, pursue, and secure new business opportunities while maintaining and expanding relationships with current clients to drive repeat business.
• Represent the property at local and regional events, trade shows, and community functions to elevate brand visibility and generate new leads.
• Lead the creation and implementation of a targeted sales and marketing plan to exceed departmental revenue goals, with strong collaboration across marketing and operations.
• Ensure high-touch planning and coordination of all booked events, from initial client inquiry through post-event follow-up, with a focus on delivering exceptional service and seamless execution.
• Provide strategic direction and mentorship to the event sales team, helping to set performance expectations, foster development, and ensure alignment with company goals.

Qualifications

• Proven track record in senior-level event sales or hospitality sales management, with 5+ years of relevant experience
• Strong understanding of private events within golf, hospitality, or luxury service environments
• Demonstrated success in achieving or exceeding annual revenue targets
• Highly proficient in CRM tools, Microsoft Office Suite, and digital marketing platforms
• Adept in social media marketing and engagement strategies 
• Exceptional communication, negotiation, and interpersonal skills
• Strategic thinker with a growth-oriented, entrepreneurial mindset
• Bachelor’s degree preferred; equivalent experience considered

Skills/Abilities/Personal Characteristics

• Strategic Planning & Execution
• Leadership & Team Development
• Client Relationship Management
• Sales Analytics & Forecasting
• Brand Positioning & Community Relations
• Time Management & Prioritization
• Public Speaking & Presentation Skills
• Creative Problem Solving

Working Conditions

• Days and hours of work vary by schedule and business needs
• Evening, weekend, and holiday work will be required
• While performing the duties of this job, the employee may be required to stand for long periods of time, to walk, read, hear, talk, balance, climb, use hands, use fingers, reach, stoop, kneel, crouch, crawl, smell, taste, push or pull. The employee may be required to lift and carry objects weighing up to 25 pounds.  Specific vision abilities required for this position include close vision, distance vision, peripheral vision, color vision and the ability to adjust focus.
• Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions

Compensation:

$90,000 plus commission. 

American Golf Corporation is committed to equal employment opportunities for all. We will not discriminate against employees or applicants for employment on any legally recognized basis, (protected class), including but not limited to race, color, religion, genetic information, national origin, sex, pregnancy, childbirth, medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state, and/or local law.